Today, “customer co-creation” is a more active process than ever across many consumer markets, made possible and enhanced by creative cooperation based on new possibilities for consumer interaction
Manufacturing companies have a vested interest in directly obtaining information and contributions from the market to guide the innovation process for their product range.
One of the main competitive factors in the current market is the ability to offer the customer exactly what they request. Even in the manufacturing and plant engineering sector, producers are increasingly tending to create new products and solutions based on modularity and configurability.
The focus now shifts from:
This is known as “mass customization”—a definition that means highly personalized, high-quality products, short delivery times, and competitive prices.
From the concept phase, criteria for variability are defined with a logic aimed at achieving a product and/or service that is easily customizable and meets the functional prerequisites indicated by the customer.
The business logic needed to support the responsiveness of “personalized” products is based on the redefinition of:
Only with appropriate software tools and new strategies for Product Lifecycle Management will companies be able to deliver personalized, high-quality products at competitive prices, with lead times equal to or less than those of the “traditional” operational setup.
The Opto Configurator software suite is a powerful Configuration Management System (CMS).
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